WebDec 14, 2012 · Qualitative news frame analysis: a methodology Margaret Linström, W. Marais Published 14 December 2012 Sociology Framing theory has become increasingly popular in media analysis. The idea of framing is based largely upon the book by sociologist Erving Goffman (1974) titled Frame Analysis: An essay on the organization of experience. WebJan 2, 2024 · This theoretical piece discusses the limitations of using purely computational techniques to study big language data produced by people online and proposes one approach that combines qualitative, traditional quantitative, and computational methods for the study of language and text. ABSTRACT In this theoretical piece, we discuss the …
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